Client: King's Church Birmingham
Project: A full brand rollout for King’s Church Birmingham, presenting a refreshed visual identity across print, digital, and presentation materials. The focus was on creating a stronger sense of home and belonging, while improving clarity and consistency for staff, stakeholders, and the wider community.
Approach: I translated the new brand into clear, practical templates, layouts, and presentation materials, creating simple systems that could be used consistently across teams. This included brochures, signage, marketing materials, and web layouts, ensuring the brand worked cohesively across both digital and in-person environments.
Outcome: The rollout improved clarity and consistency across all communication. It also strengthened the church’s overall presentation, contributing to a 20% increase in monthly first-time visitors, alongside increased website traffic and digital engagement.
Additional Work: I designed a range of social media assets for events and sermon series, alongside graphics for podcast and digital use. I developed visual approaches that reflected the tone of each piece of content while remaining consistent with the wider brand. This required a strong understanding of visual language within a Christian context.
